A
FreemiumListed Sep 28, 2026Β· Checked Oct 4, 2026

Apollo.ioSales intelligence platform with a B2B contact database, email sequencing and AI-personalised outreach tools.

πŸ‡ΊπŸ‡Έ Apollo.io Β· San Francisco, United States

Visit Apollo.io β†—

Overall score

How it is scored

74 /100

Strong

Pricing
Freemium
Members
No reviews yet
Maker
Apollo.io
Website
apollo.io
  • 64Fair

    Ease of use

  • β€”Not rated

    Output quality

  • 77Strong

    Value

  • β€”Not rated

    Privacy

  • 82Strong

    Features

  • 90Excellent

    Integrations

  • 63Fair

    Platforms

  • 68Fair

    Momentum

At a glance

  • StrengthContact database and sequencing in one tool removes the need for separate services
  • StrengthIntent data helps prioritise outreach to accounts showing buying signals
  • WatchData accuracy for some regions and industries can be inconsistent
  • WatchFeature depth is unnecessary for teams doing low-volume outreach

Every facetof Apollo.io.

Eight facets, one tool. Turn it around and see where it cracks.

–Output quality82Features90Integrations
Facet 6 of 8Excellent

90 /100

Integrations

Documented integrations, and whether there is an API.

About

Apollo.io combines a large B2B contact and company database with outreach tools for sequenced email, phone calls and LinkedIn messages. It scores and enriches contact records with job title, technology stack and intent signals, and connects to CRM platforms to keep data in sync. AI features generate personalised first-line email drafts and a conversation intelligence module analyses sales calls. Apollo is primarily used by sales development teams doing cold outreach and lead generation, not by content marketers or brand managers.

Features

  • B2B contact and company database with filters
  • Email sequencing with automated follow-ups
  • AI-personalised opening lines
  • Dialer for call steps in sequences
  • CRM sync with Salesforce and HubSpot
  • Intent data and technology stack filters

Best for

  • Sales development representatives building targeted outreach lists
  • Revenue teams that want contact data and sequencing in one tool
  • Organisations enriching CRM records with verified email and company data

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Reviews

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FAQ

What is Apollo.io?
Apollo.io combines a large B2B contact and company database with outreach tools for sequenced email, phone calls and LinkedIn messages. It scores and enriches contact records with job title, technology stack and intent signals, and connects to CRM platforms to keep data in sync. AI features generate personalised first-line email drafts and a conversation intelligence module analyses sales calls. Apollo is primarily used by sales development teams doing cold outreach and lead generation, not by content marketers or brand managers.
Is Apollo.io free?
Apollo.io has a free plan, with paid plans for more usage and features.
Who makes Apollo.io?
Apollo.io is built by Apollo.io, based in San Francisco, United States.
What can I use Apollo.io for?
Apollo.io is listed for sales prospecting.

How it is scored

Every facet comes from what this listing records, by the same rule for every tool. A facet the listing has nothing to go on is shown as not rated, and the overall score needs at least 4 rated facets.

  • Ease of use

    From the skill level the tool is built for.

  • Output quality

    Average member rating, once three or more reviews are in.

  • Value

    Free plan, trial and the cheapest paid plan's price.

  • Privacy

    Self-hosting, on-device processing and stated data use.

  • Features

    How many distinct capabilities the listing records.

  • Integrations

    Documented integrations, and whether there is an API.

  • Platforms

    Web, desktop, mobile, browser extension, API.

  • Momentum

    Editorial popularity plus member upvotes.