MailchimpEmail marketing platform for building, sending and analysing campaigns and automated email sequences.
Overall score
How it is scored81 /100
Strong
- Pricing
- Freemium
- Members
- No reviews yet
- Maker
- —
- Website
- mailchimp.com
- 80Strong
Ease of use
- —Not rated
Output quality
- 77Strong
Value
- —Not rated
Privacy
- 82Strong
Features
- 90Excellent
Integrations
- 77Strong
Platforms
- —Not rated
Momentum
At a glance
- StrengthFree plan covers a small list with most core features
- StrengthLarge template library speeds up email design
- WatchPricing climbs with list size and can be costly for larger audiences
- WatchAdvanced segmentation and A/B testing locked to higher plans
Every facetof Mailchimp.
Eight facets, one tool. Turn it around and see where it cracks.
90 /100
Integrations
Documented integrations, and whether there is an API.
About
Mailchimp lets users design email campaigns with a drag-and-drop builder, segment audiences, set up automated sequences and track open and click data. AI tools suggest subject lines, predict the best send time and generate email copy from a brief. A landing page builder and a basic website builder are included. Mailchimp suits small businesses and creators who want to send newsletters or promotional emails to a list, though pricing scales with contact count and advanced segmentation requires higher-tier plans.
Features
- Drag-and-drop email builder with templates
- AI subject line and copy suggestions
- Automated welcome, abandoned cart and re-engagement sequences
- Audience segmentation and tagging
- Send-time optimisation
- Basic landing page builder
Best for
- Small businesses sending regular newsletters or promotional emails
- Creators monetising a subscriber list
- Teams wanting email and a basic landing page in one tool
More tools for sales prospecting
All sales prospecting tools →Sales intelligence platform with a B2B contact database, email sequencing and AI-personalised outreach tools.
Data enrichment and go-to-market platform that pulls contact information from dozens of sources and automates personalised outreach.
Reviews
No reviews yet. Used Mailchimp for real work? Say what it was good at and where it let you down — published reviews earn points you can spend on the mini tools.
FAQ
- What is Mailchimp?
- Mailchimp lets users design email campaigns with a drag-and-drop builder, segment audiences, set up automated sequences and track open and click data. AI tools suggest subject lines, predict the best send time and generate email copy from a brief. A landing page builder and a basic website builder are included. Mailchimp suits small businesses and creators who want to send newsletters or promotional emails to a list, though pricing scales with contact count and advanced segmentation requires higher-tier plans.
- Is Mailchimp free?
- Mailchimp has a free plan, with paid plans for more usage and features.
- What can I use Mailchimp for?
- Mailchimp is listed for sales prospecting, social media.
How it is scored
Every facet comes from what this listing records, by the same rule for every tool. A facet the listing has nothing to go on is shown as not rated, and the overall score needs at least 4 rated facets.
Ease of use
From the skill level the tool is built for.
Output quality
Average member rating, once three or more reviews are in.
Value
Free plan, trial and the cheapest paid plan's price.
Privacy
Self-hosting, on-device processing and stated data use.
Features
How many distinct capabilities the listing records.
Integrations
Documented integrations, and whether there is an API.
Platforms
Web, desktop, mobile, browser extension, API.
Momentum
Editorial popularity plus member upvotes.