ClayData enrichment and go-to-market platform that pulls contact information from dozens of sources and automates personalised outreach.
🇺🇸 Clay · New York, United States
Overall score
How it is scored69 /100
Fair
- Pricing
- Freemium · from $167/mo
- Members
- No reviews yet
- Maker
- Clay
- Website
- clay.com
- 64Fair
Ease of use
- —Not rated
Output quality
- 61Fair
Value
- —Not rated
Privacy
- 75Strong
Features
- 96Excellent
Integrations
- 49Weak spot
Platforms
- 66Fair
Momentum
At a glance
- StrengthWaterfall logic maximises data coverage while controlling credit spend
- StrengthClaygent can handle research tasks that would take a team hours manually
- WatchSteeper learning curve than simpler outreach tools
- WatchCredit-based pricing can be hard to predict for large lists
Every facetof Clay.
Eight facets, one tool. Turn it around and see where it cracks.
96 /100
Integrations
Documented integrations, and whether there is an API.
About
Clay connects more than 75 data providers in enrichment waterfalls, querying each in sequence until a contact field is filled. An integrated AI agent called Claygent can browse the web to research prospects and complete custom research tasks at scale. Enriched tables feed into email sequence tools or can be exported to CRM systems. Clay is aimed at sales engineers and growth teams who want programmatic, data-driven outreach at high volume rather than manual prospecting or a simple sequencing tool.
Features
- Multi-provider enrichment waterfall with 75+ data sources
- Claygent AI agent for web research on prospects
- AI-generated personalised email copy per contact row
- Native integration with email sending tools
- Export to CRM and outreach platforms
Best for
- Sales and growth engineers building automated, personalised outreach at scale
- Teams that need contact data from multiple providers waterfall-checked
- Operations teams enriching CRM records from many sources at once
More tools for sales prospecting
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CRM and marketing platform that connects email, content, ads, social media and sales tools in one system.
Reviews
No reviews yet. Used Clay for real work? Say what it was good at and where it let you down — published reviews earn points you can spend on the mini tools.
FAQ
- What is Clay?
- Clay connects more than 75 data providers in enrichment waterfalls, querying each in sequence until a contact field is filled. An integrated AI agent called Claygent can browse the web to research prospects and complete custom research tasks at scale. Enriched tables feed into email sequence tools or can be exported to CRM systems. Clay is aimed at sales engineers and growth teams who want programmatic, data-driven outreach at high volume rather than manual prospecting or a simple sequencing tool.
- Is Clay free?
- Clay has a free plan, with paid plans for more usage and features.
- Who makes Clay?
- Clay is built by Clay, based in New York, United States.
- What can I use Clay for?
- Clay is listed for sales prospecting, workflow automation.
How it is scored
Every facet comes from what this listing records, by the same rule for every tool. A facet the listing has nothing to go on is shown as not rated, and the overall score needs at least 4 rated facets.
Ease of use
From the skill level the tool is built for.
Output quality
Average member rating, once three or more reviews are in.
Value
Free plan, trial and the cheapest paid plan's price.
Privacy
Self-hosting, on-device processing and stated data use.
Features
How many distinct capabilities the listing records.
Integrations
Documented integrations, and whether there is an API.
Platforms
Web, desktop, mobile, browser extension, API.
Momentum
Editorial popularity plus member upvotes.