Salesforce Signs Deal to Acquire Voice Agent Company Cresta
Salesforce announced it has signed a definitive agreement to acquire Cresta, whose voice-first platform runs AI agents that handle customer service calls end to end and also guides human representatives in real time. Cresta's agents work on complex, high-volume calls for brands including Marriott, Comcast and Alaska Airlines. The transaction is expected to close in the first quarter of fiscal 2028, subject to customary closing conditions and required regulatory approvals. Salesforce said Cresta will continue to support the contact center and telephony platforms its customers rely on today.
Why it matters
If the deal closes, service teams using Salesforce would get voice agents and call analysis inside the same system that already holds customer history, rather than as separate tools. Cresta customers are told their current contact center and telephony platforms will still be supported.
Sources
- PrimarySalesforce
Written by AIToolMaps from the source above and checked against it sentence by sentence.