Databricks brings Sendoso gifting into Genie One via MCP server

Databricks has made Sendoso's gifting and direct mail tools available inside Genie One, its plain-language assistant for governed data. The Sendoso MCP server is installed from Databricks Marketplace as a governed MCP Service in Unity Catalog; a Databricks admin connects it once, then users add the connector in Genie One. From there, a team can ask which accounts are showing intent, have Sendoso propose a gift and note built from that account context, preview it, and approve before anything is charged. Send history sits in the same workspace as pipeline data, and each send gets an ID that can be tracked or canceled until it ships. Unity Catalog controls who can use the tools, and Unity Gateway can require approval on calls and log them.