Meta Adds Natural-Language Controls for Facebook Feed and Reels

Meta detailed Your algorithm, a set of AI tools on Facebook that lets people write, in their own words, what they want more or less of in Feed and Reels. The page shows a one-sentence summary of recent viewing, an "Interested In" list seeded from past activity, and a "Not Interested In" list drawn from topics people marked or hid. People can add, move or remove interests, and each change applies to both Feed and Reels, then keeps updating from feedback on individual posts.

The system uses large language models to build the starting profile, check each change, and review final recommendations against the not-interested list. Meta also described delivery steps meant to make edits show up faster, including an extra fetch after a new interest and dropping cached posts that match a blocked topic.