Luma Dream Machine

What it does

Luma Dream Machine is an AI tool for generating videos from text, making product and ad videos and editing videos with AI, made by Luma Labs. It has a free plan, and paid plans start at $30 per month.

It combines Luma Agents, which take a brief and produce several creative directions, with access to Luma's Ray and Uni models and third-party models such as Seedance, Kling, Veo, and MiniMax. Users can generate clips from text or stills, modify existing footage, reframe shots, build sequences with keyframes, and keep brand references consistent across outputs. Image generation and editing, upscaling, background removal, audio tools, and storyboard work sit in the same environment. It is aimed at creative teams, marketers, designers, studios, and enterprises that need to develop concepts and assets in one place. A workflow can start with a written brief; the agent can run several directions at once, and the user then refines frames, edits video, or adjusts images. Luma also connects to tools such as Figma, Frame.io, and Google Ads Console, and an API lets developers put the image and video models into their own products and pipelines. Pricing is subscription-based, with a free trial and paid plans starting at $30 per month for Plus. Pro and Ultra plans add capacity, while Team and Enterprise plans add member management, shared credits, usage analytics, SSO, and other controls. Commercial use is allowed on paid plans. The API is available for prototyping and production workflows.

• Agent-led image and video creation
• Text-to-video and image-to-video generation
• Video-to-video editing and reframing
• Keyframe sequence control
• Multiple image and video models in one workspace
• Image generation, editing, and upscaling
• API for image and video generation
• Team controls, shared credits, and SSO

What you can do with it

Listing history

1. Nov 4, 2026Checked against lumalabs.ai/dream-machine
2. Oct 11, 2026Listed