Winch

What it does

Winch is an AI tool for analyzing competitors and translating text. It is a paid tool with a free trial.

Winch is a macOS app for App Store optimization. It is aimed at developers and publishers who manage listings on the App Store and Google Play and want keyword, listing, screenshot, and review work in one place. The app tracks keywords across 175 countries, compares rankings with competitors, and keeps a daily view of search reach and difficulty. It works with an AI agent that can answer questions and, when Act is enabled, operate the Winch interface directly. The agent can search keywords, open ranking history, draft listing options, and plan new apps; it reports figures that can be checked. Winch also exposes 84 tools through an MCP server for Claude Code, Codex, Cursor, and other clients, and the server can run while the app is closed. It has no model of its own: users connect Claude Code, Codex, OpenCode, Ollama, or an OpenRouter key, so there are no Winch AI credits. Listing rewrites, store art, category changes, review replies, and analytics requests wait for confirmation before anything is sent to a store. A one-time license costs $39 and covers two Macs and updates; the page lists a $27.30 Black Friday price until 1 December and a $49 price after the first 100 licenses. A one-day trial is available without a card. Winch stores its data on the Mac, creates no account, and does not include telemetry or tracking. Both the App Store and Google Play are supported, and Windows is not.

• Keyword tracking in 175 countries
• AI agent with Act mode for in-app control
• Listing rewrite and localization tools
• Store art and screenshot generation
• Review sorting with GitHub and Slack alerts
• 84-tool MCP server
• Launch planner and Monday briefing
• Local data storage and confirmation gates

What you can do with it

Listing history

1. Nov 4, 2026Checked against getwinch.app
2. Nov 4, 2026Listed