Frase
Content platform that helps marketing teams rank on Google and get cited by AI assistants.
✓ Verified against frase.io · Nov 4, 2026Free trial · from $39/moWeb · API
What it does
Frase is an AI tool for improving SEO, writing marketing copy and writing articles and blog posts. Paid plans start at $39 per month, with a free trial.
Frase is a content platform that combines research, drafting, publishing, and page monitoring in one workspace. It targets both Google results and the summaries AI assistants produce. Marketing teams, in-house writers, freelancers, and agencies use it to decide what to write, produce the draft, and keep published pages from slipping. Frase audits a site, scores pages for search and for AI answers, and ranks fixes and opportunities by impact. Its agent reads the pages already ranking, then writes a draft in a brand voice learned from your site or set in the Brand Hub, publishing to WordPress, Webflow, Sanity, Wix, or the hosted FraseCMS. Content Guard watches published pages for ranking and click decay and drafts revisions for approval. AI Visibility tracks where ChatGPT, Perplexity, Claude, Gemini, and Google AI mention your brand. Frase Answers, a widget, answers visitor questions from your own pages and logs what they ask, and an MCP server lets you run steps from other AI tools. Starter costs $39 per month billed yearly ($468 per year): one seat, one site, 10 articles and 50 audited pages a month. Professional is $103 per month yearly with three seats, five sites, 40 articles and 250 audit pages; Scale is $239 per month yearly for agencies. Enterprise adds SSO, white-label reports and API access. The 7-day trial needs no credit card.
- Site audit with impact-ranked fixes
- AI visibility tracking across major assistants
- Agent drafts in a learned brand voice
- Publishing to WordPress, Webflow, Sanity, Wix, and FraseCMS
- Content Guard ranking and traffic monitoring
- Search and AI-readiness scores per page
- Frase Answers visitor question widget
- MCP server for external AI tools
Verified facts
Each row links to the page we checked it on.| API | Custom API access on the Enterprise plan | frase.io | ✓ Nov 4, 2026 |
|---|---|---|---|
| Free trial | Yes, 7 days, no credit card | frase.io | ✓ Nov 4, 2026 |
| Paid plans from | $39 per month, billed yearly ($468 per year) | frase.io | ✓ Nov 4, 2026 |
| Pricing | Paid subscription plans with a 7-day free trial | frase.io | ✓ Nov 4, 2026 |
What you can do with it
Good at
- Seven-day trial with no credit card required
- Content Guard drafts fixes but waits for approval by default
- Articles and audit pages included on every plan tier
- Publishes into the CMS a team already uses
Watch out for
- Monthly article and audit page caps on each plan
- White-label reports and branded client portals only on Enterprise
- Custom API access limited to Enterprise
Common questions
- What is Frase used for?
- Frase is used for improving SEO, writing marketing copy and writing articles and blog posts. On AIToolMaps it ranks #3 of 9 for improving SEO.
- Is Frase free?
- No. Paid plans start at $39 per month, with a free trial.
- What platforms does Frase run on?
- Frase runs on Web and API.
- Does Frase have an API?
- Yes. Frase offers an API, so developers can use it from their own code.
- What are the best alternatives to Frase?
- The closest alternatives are Surfer, Jasper and Durable, which do most of the same jobs. Durable is the closest one with a free plan.
Reviews
No reviews yetListing history
- Nov 4, 2026Checked against frase.io
- Oct 4, 2026Listed