Hootsuite

Social media management platform for scheduling posts, handling messages, and tracking performance for teams.

✓ Verified against hootsuite.com · Nov 4, 2026Free trial · from $99/moAPI

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What it does

Hootsuite is an AI tool for managing social media, analyzing competitors and designing social media graphics. Paid plans start at $99 per month, with a free trial.

Hootsuite is a social media management platform for marketing, social media and customer care teams that need to run several accounts from one place. It brings publishing, messaging, analytics, listening and employee advocacy into a shared workspace, so a team can plan content, answer customers and review results without moving between separate tools. Users connect their social profiles, then work from a calendar to schedule posts, an inbox to handle comments and direct messages, and dashboards to compare performance and follow competitors. Hootsuite's AI assistant, Wisdom, drafts content, suggests actions and answers questions using the account's social data. MCP connectors let supported AI assistants access Hootsuite products and workflows with the permissions of the connected Hootsuite account, and a REST API is available for custom integrations. A 14-day free trial is offered. Paid plans start at $99 per user per month for Standard, which covers core scheduling, inbox management, analytics, competitor tracking and listening. Professional adds unlimited social accounts and more automation, Advanced adds approvals and message routing for teams, and Enterprise adds governance, single sign-on and advanced analytics. Hootsuite bills per user seat. Trial accounts have daily posting limits, and bulk scheduling is unavailable during the trial.

  • Shared publishing calendar
  • Unified social inbox
  • AI content and insights assistant
  • Social listening and trend tracking
  • Competitor benchmarking
  • Performance analytics and reports
  • Employee advocacy tools
  • REST API and MCP connectors

Verified facts

Each row links to the page we checked it on.
APIYes, Hootsuite REST APIhootsuite.com✓ Nov 4, 2026
Free trialYes, 14-day free trialhootsuite.com✓ Nov 4, 2026
Paid plans from$99 per user/month for Standardhootsuite.com✓ Nov 4, 2026
PlatformsAPIhootsuite.com✓ Nov 4, 2026
Hootsuite pricing in detail →

What you can do with it

Managing social media#1 of 12Analyzing competitors#3 of 8Designing social media graphics#4 of 5Writing marketing copy#9 of 11Answering customer support#14 of 18

Good at

  • Centralizes publishing, messaging, analytics and listening
  • Supports team workflows with assignments and approvals on higher plans
  • Offers AI drafting and analysis across plans
  • Provides API and MCP access for integrations

Watch out for

  • Standard plan is limited to 10 social accounts
  • Trial accounts have daily posting limits and no bulk scheduling
  • Priced per user seat, so cost rises with each team member

Common questions

What is Hootsuite used for?
Hootsuite is used for managing social media, analyzing competitors, designing social media graphics, writing marketing copy and answering customer support. On AIToolMaps it ranks #1 of 12 for managing social media.
Is Hootsuite free?
No. Paid plans start at $99 per month, with a free trial.
What platforms does Hootsuite run on?
Hootsuite runs on API.
Does Hootsuite have an API?
Yes. Hootsuite offers an API, so developers can use it from their own code.
What are the best alternatives to Hootsuite?
The closest alternatives are Predis.ai, HubSpot and AdCreative.ai, which do most of the same jobs. Predis.ai is the closest one with a free plan.

Reviews

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Listing history

  1. Nov 4, 2026Checked against hootsuite.com
  2. Oct 4, 2026Listed