HubSpot

A connected CRM and marketing, sales, and service platform for growing businesses.

✓ Verified against hubspot.com · Nov 4, 2026Free tier · from $7/moWeb · iOS · Android

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Captured from hubspot.com on Nov 4, 2026

What it does

HubSpot is an AI tool for finding sales leads, analyzing competitors and improving SEO. It has a free plan, and paid plans start at $7 per month.

HubSpot is a customer platform that combines a CRM with marketing, sales, service, content, data, and revenue tools. It is aimed at growing businesses that want their customer data and teams in one place instead of spread across separate systems. The platform is organized into hubs for marketing, sales, service, content, data, revenue, and AI agents, with a Smart CRM at the center. Teams can run email campaigns, capture leads with forms, manage social channels, publish content, track sales pipelines, and handle customer inquiries from the same system. HubSpot's AI agents and Agent Builder add help with campaign planning, content drafts, prospect research, deal follow-up, and customer support, using the customer data already in the CRM. There is a free plan at $0 per month that includes email campaign automation, lead capture forms, and live chat. Paid plans start with the Starter edition, which is priced per seat, and premium editions add features such as content personalization, search optimization, advanced reporting, and customer agent tools. A 14-day free trial is available. A large integration library connects HubSpot to other apps.

  • Smart CRM for unified customer data
  • Marketing Hub for campaigns and lead capture
  • Sales Hub for pipeline and prospecting
  • Service Hub for customer support
  • AI agents and Agent Builder
  • Social media management and live chat
  • Reporting and analytics dashboards
  • Integration library for other apps

Verified facts

Each row links to the page we checked it on.
Free planYes, $0/monthhubspot.com✓ Nov 4, 2026
Free trialYes, 14 dayshubspot.com✓ Nov 4, 2026
Paid plans fromStarter starts at a per-seat pricehubspot.com✓ Nov 4, 2026
PricingFree plan plus paid planshubspot.com✓ Nov 4, 2026
HubSpot pricing in detail →

What you can do with it

Finding sales leads#5 of 5Analyzing competitors#7 of 8Improving SEO#7 of 9Managing social media#10 of 12Answering customer support#17 of 18Building AI agents#20 of 20

Good at

  • Combines CRM, marketing, sales, and service tools
  • Free plan includes email campaigns, forms, and live chat
  • Built-in AI agents and Agent Builder

Watch out for

  • Removing HubSpot branding requires a paid Starter plan or higher.
  • Free plan does not include content personalization or search optimization.

Common questions

What is HubSpot used for?
HubSpot is used for finding sales leads, analyzing competitors, improving SEO, managing social media and answering customer support. On AIToolMaps it ranks #7 of 9 for improving SEO.
Is HubSpot free?
Yes. HubSpot has a free plan, and paid plans start at $7 per month.
What platforms does HubSpot run on?
HubSpot runs on Web, iOS and Android.
Does HubSpot have an API?
Yes. HubSpot offers an API, so developers can use it from their own code.
What are the best alternatives to HubSpot?
The closest alternatives are Hootsuite, Zapier and Apollo.io, which do most of the same jobs. Zapier is the closest one with a free plan.

Reviews

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Listing history

  1. Nov 4, 2026Checked against hubspot.com
  2. Oct 4, 2026Listed