Mailchimp

Email marketing platform for building, sending and analysing campaigns and automated email sequences.

Free tierWeb · iOS · Android

Visit mailchimp.com(opens in a new tab)

What it does

Mailchimp is an AI tool for finding sales leads and managing social media. It has a free plan.

Mailchimp lets users design email campaigns with a drag-and-drop builder, segment audiences, set up automated sequences and track open and click data. AI tools suggest subject lines, predict the best send time and generate email copy from a brief. A landing page builder and a basic website builder are included. Mailchimp suits small businesses and creators who want to send newsletters or promotional emails to a list, though pricing scales with contact count and advanced segmentation requires higher-tier plans.

  • Drag-and-drop email builder with templates
  • AI subject line and copy suggestions
  • Automated welcome, abandoned cart and re-engagement sequences
  • Audience segmentation and tagging
  • Send-time optimisation
  • Basic landing page builder

Key facts

This listing is queued to be checked against mailchimp.com.
PricingFree tier
Free planYes
Free trialYes
PlatformsWeb, iOS, Android
APIYes

What you can do with it

Good at

  • Free plan covers a small list with most core features
  • Large template library speeds up email design
  • Wide integration support connects to most e-commerce and CMS platforms

Watch out for

  • Pricing climbs with list size and can be costly for larger audiences
  • Advanced segmentation and A/B testing locked to higher plans

Common questions

What is Mailchimp used for?
Mailchimp is used for finding sales leads and managing social media. On AIToolMaps it ranks #6 of 12 for managing social media.
Is Mailchimp free?
Yes. Mailchimp has a free plan.
What platforms does Mailchimp run on?
Mailchimp runs on Web, iOS and Android.
Does Mailchimp have an API?
Yes. Mailchimp offers an API, so developers can use it from their own code.
What are the best alternatives to Mailchimp?
The closest alternatives are HubSpot, Canva and OpusClip, which do most of the same jobs. HubSpot is the closest one with a free plan.

Reviews

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Listing history

  1. Oct 4, 2026Listed