Clay

What it does

Clay is an AI tool for finding sales leads, writing emails and automating workflows between apps. It has a free plan, and paid plans start at $185 per month.

Clay is a platform for go-to-market teams that combines data sourcing, record enrichment, and workflow automation. It is built for sales operations staff, GTM engineers, and revenue teams that need account and contact data and repeatable outbound processes. Users can buy data from Clay's marketplace, bring in company and outside data, and create signals from web sources. Work is organized as GTM plays that can be built on a visual canvas using clicks, code, or chat. Clay's agents can research accounts, score leads, prepare outreach, and tailor messaging. The platform can enrich CRM records, route leads, trigger emails, and push audiences to ad platforms. Developers can call Clay functions, workflows, and agents through the API or CLI, and a plugin lets coding agents use governed GTM logic. A free plan lets users experiment, and a free trial is available. Paid plans start at $185 per month. Higher tiers add features such as phone enrichment, CRM auto-sync, webhook automation, web intent signals, ad audience pushes, and API access. Usage is split between Data Credits for purchased data and Actions for platform work; unused Data Credits can roll over on some plans, while Actions reset each billing cycle.

• Data marketplace access
• Contact and company enrichment
• Visual GTM workflow canvas
• AI research and outreach agents
• Lead scoring and routing
• CRM enrichment and sync
• Email and ads integrations
• API and CLI access

What you can do with it

Listing history

1. Nov 4, 2026Checked against clay.com
2. Sep 27, 2026Listed