Semrush

All-in-one SEO and marketing platform covering keyword research, competitor analysis, content and social media.

Free trial · from $139/moWeb · Browser extension

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What it does

Semrush is an AI tool for improving SEO and managing social media. It has a free plan, and paid plans start at $139 per month.

Semrush provides keyword research, site auditing, backlink analysis, rank tracking and competitive intelligence in one platform. An AI writing assistant helps draft and optimise content against target keywords, and a social media toolkit schedules and analyses posts across networks. The platform covers the full digital marketing workflow from discovery through to reporting. It is built for marketing teams and agencies that need broad coverage across SEO, content and paid channels rather than a single focused tool.

  • Keyword research with volume and difficulty data
  • Site health audit
  • Backlink database and gap analysis
  • AI writing assistant with SEO recommendations
  • Social media scheduling and analytics
  • Advertising research and competitor ad copy

Key facts

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PricingFree trial
Paid plans from$139 per month
Free planYes
Free trialYes
PlatformsWeb, Browser extension
APIYes

What you can do with it

Good at

  • Covers nearly every organic and paid channel research need in one tool
  • Competitive intelligence shows exact keywords and ads competitors use
  • Extensive reporting for client presentations

Watch out for

  • Expensive for small teams who only need one or two features
  • Steeper learning curve than single-purpose SEO tools

Common questions

What is Semrush used for?
Semrush is used for improving SEO and managing social media. On AIToolMaps it ranks #5 of 12 for managing social media.
Is Semrush free?
Yes. Semrush has a free plan, and paid plans start at $139 per month.
What platforms does Semrush run on?
Semrush runs on Web and Browser extension.
Does Semrush have an API?
Yes. Semrush offers an API, so developers can use it from their own code.
What are the best alternatives to Semrush?
The closest alternatives are Jasper, HubSpot and Canva, which do most of the same jobs. HubSpot is the closest one with a free plan.

Reviews

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Listing history

  1. Oct 4, 2026Listed