Alternatives · Marketing & SEO
Semrush alternatives
The closest alternatives to Semrush are Jasper, HubSpot and Canva, which also cover managing social media and improving SEO. 9 of the 15 listed here can be used for free, including HubSpot and Canva. The lowest paid plan starts at $1.99 per month (Hostinger Website Builder).
- Alternatives
- 15
- Free options
- 9
- Updated
- Nov 2026
Closest first: ordered by how many of Semrush's tasks each tool shares, then by popularity.
- 1

JasperVerifiedFree trial · from $59/mo
An AI marketing platform for teams that need on-brand content and repeatable campaign workflows.
Also does:Managing social mediaImproving SEO
Web · API · Browser extension
- 2

HubSpotVerifiedFree tier · from $7/mo
A connected CRM and marketing, sales, and service platform for growing businesses.
Also does:Managing social mediaImproving SEO
Web · iOS · Android
- 3
CanvaFree tier
All-in-one graphic design platform with AI image generation, templates, and team collaboration.
Also does:Managing social media
Web · iOS · Android
- 4

OpusClipVerifiedFree tier · from $15/mo
Turns long videos into short, captioned clips for creators and social teams.
Also does:Managing social media
Web · API
- 5
PicsartVerifiedPaid · from $10.50/mo
A web and mobile studio for making and editing images, video, and audio with a large catalog of AI models.
Also does:Managing social media
Web
- 6

SurferVerifiedPaid · from $49/mo
SEO and AI search visibility platform for teams that want their content cited in Google and in AI answers.
Also does:Improving SEO
API
- 7

Originality.aiVerifiedFree tier · from $12.95/mo
Checks text for AI-written content and plagiarism for writers, editors, teachers, and publishers.
Also does:Improving SEO
Web · Browser extension
- 8

DurableVerifiedFree tier · from $25/mo
AI business builder for small businesses to create a website, sell products or services, and manage leads.
Also does:Improving SEO
Web
- 9
Hostinger Website BuilderVerifiedPaid · from $1.99/mo
A drag-and-drop website builder from Hostinger with built-in AI tools for small businesses and creators.
Also does:Improving SEO
Web
- 10
RytrVerifiedFree tier
AI writing assistant for client-facing teams that drafts in your voice and tracks follow-ups.
Also does:Managing social media
Browser extension
- 11

HootsuiteVerifiedFree trial · from $99/mo
Social media management platform for scheduling posts, handling messages, and tracking performance for teams.
Also does:Managing social media
API
- 12
BufferFree tier · from $5/mo
Social media scheduling tool with an AI assistant for drafting posts and repurposing content across platforms.
Also does:Managing social media
Web · iOS · Android · Browser extension
- 13

FraseVerifiedFree trial · from $39/mo
Content platform that helps marketing teams rank on Google and get cited by AI assistants.
Also does:Improving SEO
Web · API
- 14

PhoneUseVerifiedPaid · from $20/mo
Gives AI agents a cloud or real phone so they can use mobile apps and read SMS codes.
Also does:Managing social media
Android · iOS · API · Command line
- 15
MailchimpFree tier
Email marketing platform for building, sending and analysing campaigns and automated email sequences.
Also does:Managing social media
Web · iOS · Android
At a glance
| Tool | Pricing | Free | Platforms | API | Checked |
|---|---|---|---|---|---|
| Semrush | Free trial · from $139/mo | Yes | Web, Browser extension | Yes | — |
| Jasper | Free trial · from $59/mo | No | Web, API, Browser extension | Yes | Nov 4, 2026 |
| HubSpot | Free tier · from $7/mo | Yes | Web, iOS, Android | Yes | Nov 4, 2026 |
| Canva | Free tier | Yes | Web, iOS, Android | No | — |
| OpusClip | Free tier · from $15/mo | Yes | Web, API | Yes | Nov 4, 2026 |
| Picsart | Paid · from $10.50/mo | Yes | Web | No | Nov 4, 2026 |
| Surfer | Paid · from $49/mo | No | API | Yes | Nov 4, 2026 |
| Originality.ai | Free tier · from $12.95/mo | Yes | Web, Browser extension | Yes | Nov 4, 2026 |
| Durable | Free tier · from $25/mo | Yes | Web | No | Nov 4, 2026 |
| Hostinger Website Builder | Paid · from $1.99/mo | No | Web | No | Nov 4, 2026 |
| Rytr | Free tier | Yes | Browser extension | Yes | Nov 4, 2026 |
| Hootsuite | Free trial · from $99/mo | No | API | Yes | Nov 4, 2026 |
| Buffer | Free tier · from $5/mo | Yes | Web, iOS, Android, Browser extension | Yes | — |
| Frase | Free trial · from $39/mo | No | Web, API | Yes | Nov 4, 2026 |
| PhoneUse | Paid · from $20/mo | No | Android, iOS, API, Command line | Yes | Nov 3, 2026 |
| Mailchimp | Free tier | Yes | Web, iOS, Android | Yes | — |
Common questions
- What is the best alternative to Semrush?
- Jasper is the closest match: it also covers managing social media and improving SEO. HubSpot and Canva come next. Alternatives are ordered by how many of Semrush's tasks they share, then by how popular they are.
- Is there a free alternative to Semrush?
- Yes. HubSpot, Canva and OpusClip can be used for free. HubSpot has a free plan, and paid plans start at $7 per month.
- What is the cheapest alternative to Semrush?
- Among paid plans, Hostinger Website Builder starts lowest at $1.99 per month, against $139 for Semrush.
- Which Semrush alternatives have a mobile app?
- HubSpot, Canva and Buffer have an iPhone or Android app.