Alternatives · Marketing & SEO

Semrush alternatives

The closest alternatives to Semrush are Jasper, HubSpot and Canva, which also cover managing social media and improving SEO. 9 of the 15 listed here can be used for free, including HubSpot and Canva. The lowest paid plan starts at $1.99 per month (Hostinger Website Builder).

Alternatives
15
Free options
9
Updated
Nov 2026

Closest first: ordered by how many of Semrush's tasks each tool shares, then by popularity.

  1. 1

    JasperVerifiedFree trial · from $59/mo

    An AI marketing platform for teams that need on-brand content and repeatable campaign workflows.

    Also does:Managing social mediaImproving SEO

    Web · API · Browser extension

  2. 2

    HubSpotVerifiedFree tier · from $7/mo

    A connected CRM and marketing, sales, and service platform for growing businesses.

    Also does:Managing social mediaImproving SEO

    Web · iOS · Android

  3. 3

    CanvaFree tier

    All-in-one graphic design platform with AI image generation, templates, and team collaboration.

    Also does:Managing social media

    Web · iOS · Android

  4. 4

    OpusClipVerifiedFree tier · from $15/mo

    Turns long videos into short, captioned clips for creators and social teams.

    Also does:Managing social media

    Web · API

  5. 5

    PicsartVerifiedPaid · from $10.50/mo

    A web and mobile studio for making and editing images, video, and audio with a large catalog of AI models.

    Also does:Managing social media

    Web

  6. 6

    SurferVerifiedPaid · from $49/mo

    SEO and AI search visibility platform for teams that want their content cited in Google and in AI answers.

    Also does:Improving SEO

    API

  7. 7

    Originality.aiVerifiedFree tier · from $12.95/mo

    Checks text for AI-written content and plagiarism for writers, editors, teachers, and publishers.

    Also does:Improving SEO

    Web · Browser extension

  8. 8

    DurableVerifiedFree tier · from $25/mo

    AI business builder for small businesses to create a website, sell products or services, and manage leads.

    Also does:Improving SEO

    Web

  9. 9

    Hostinger Website BuilderVerifiedPaid · from $1.99/mo

    A drag-and-drop website builder from Hostinger with built-in AI tools for small businesses and creators.

    Also does:Improving SEO

    Web

  10. 10

    RytrVerifiedFree tier

    AI writing assistant for client-facing teams that drafts in your voice and tracks follow-ups.

    Also does:Managing social media

    Browser extension

  11. 11

    HootsuiteVerifiedFree trial · from $99/mo

    Social media management platform for scheduling posts, handling messages, and tracking performance for teams.

    Also does:Managing social media

    API

  12. 12

    BufferFree tier · from $5/mo

    Social media scheduling tool with an AI assistant for drafting posts and repurposing content across platforms.

    Also does:Managing social media

    Web · iOS · Android · Browser extension

  13. 13

    FraseVerifiedFree trial · from $39/mo

    Content platform that helps marketing teams rank on Google and get cited by AI assistants.

    Also does:Improving SEO

    Web · API

  14. 14

    PhoneUseVerifiedPaid · from $20/mo

    Gives AI agents a cloud or real phone so they can use mobile apps and read SMS codes.

    Also does:Managing social media

    Android · iOS · API · Command line

  15. 15

    MailchimpFree tier

    Email marketing platform for building, sending and analysing campaigns and automated email sequences.

    Also does:Managing social media

    Web · iOS · Android

At a glance

ToolPricingFreePlatformsAPIChecked
SemrushFree trial · from $139/moYesWeb, Browser extensionYes—
JasperFree trial · from $59/moNoWeb, API, Browser extensionYesNov 4, 2026
HubSpotFree tier · from $7/moYesWeb, iOS, AndroidYesNov 4, 2026
CanvaFree tierYesWeb, iOS, AndroidNo—
OpusClipFree tier · from $15/moYesWeb, APIYesNov 4, 2026
PicsartPaid · from $10.50/moYesWebNoNov 4, 2026
SurferPaid · from $49/moNoAPIYesNov 4, 2026
Originality.aiFree tier · from $12.95/moYesWeb, Browser extensionYesNov 4, 2026
DurableFree tier · from $25/moYesWebNoNov 4, 2026
Hostinger Website BuilderPaid · from $1.99/moNoWebNoNov 4, 2026
RytrFree tierYesBrowser extensionYesNov 4, 2026
HootsuiteFree trial · from $99/moNoAPIYesNov 4, 2026
BufferFree tier · from $5/moYesWeb, iOS, Android, Browser extensionYes—
FraseFree trial · from $39/moNoWeb, APIYesNov 4, 2026
PhoneUsePaid · from $20/moNoAndroid, iOS, API, Command lineYesNov 3, 2026
MailchimpFree tierYesWeb, iOS, AndroidYes—

Common questions

What is the best alternative to Semrush?
Jasper is the closest match: it also covers managing social media and improving SEO. HubSpot and Canva come next. Alternatives are ordered by how many of Semrush's tasks they share, then by how popular they are.
Is there a free alternative to Semrush?
Yes. HubSpot, Canva and OpusClip can be used for free. HubSpot has a free plan, and paid plans start at $7 per month.
What is the cheapest alternative to Semrush?
Among paid plans, Hostinger Website Builder starts lowest at $1.99 per month, against $139 for Semrush.
Which Semrush alternatives have a mobile app?
HubSpot, Canva and Buffer have an iPhone or Android app.