Alternatives · Marketing & SEO

Surfer alternatives

The closest alternatives to Surfer are Frase, Jasper and Anyword, which also cover improving SEO and writing articles and blog posts. 8 of the 15 listed here can be used for free, including Grammarly and Originality.ai. The lowest paid plan starts at $1.99 per month (Hostinger Website Builder).

Alternatives
15
Free options
8
Updated
Nov 2026

Closest first: ordered by how many of Surfer's tasks each tool shares, then by popularity.

  1. 1

    FraseVerifiedFree trial · from $39/mo

    Content platform that helps marketing teams rank on Google and get cited by AI assistants.

    Also does:Improving SEOWriting articles and blog postsWriting marketing copy

    Web · API

  2. 2

    JasperVerifiedFree trial · from $59/mo

    An AI marketing platform for teams that need on-brand content and repeatable campaign workflows.

    Also does:Writing marketing copyWriting articles and blog postsImproving SEO

    Web · API · Browser extension

  3. 3

    AnywordVerifiedFree trial · from $49/mo

    AI content platform that scores marketing copy before your team publishes it.

    Also does:Writing marketing copyWriting articles and blog postsChecking for plagiarism

    Web · API · Browser extension

  4. 4

    GrammarlyVerifiedFree tier · from $12/mo

    An AI writing assistant that checks grammar, tone, and clarity for individuals, teams, and organizations.

    Also does:Checking for plagiarismWriting articles and blog posts

    Web · Windows · Mac · Android · iOS

  5. 5

    Originality.aiVerifiedFree tier · from $12.95/mo

    Checks text for AI-written content and plagiarism for writers, editors, teachers, and publishers.

    Also does:Checking for plagiarismImproving SEO

    Web · Browser extension

  6. 6

    DurableVerifiedFree tier · from $25/mo

    AI business builder for small businesses to create a website, sell products or services, and manage leads.

    Also does:Improving SEOWriting marketing copy

    Web

  7. 7

    HubSpotVerifiedFree tier · from $7/mo

    A connected CRM and marketing, sales, and service platform for growing businesses.

    Also does:Improving SEOAnalyzing competitors

    Web · iOS · Android

  8. 8

    WinchVerifiedFree trial

    macOS app for app publishers to optimize App Store and Google Play listings with an AI agent.

    Also does:Analyzing competitors

    Mac

  9. 9

    Hostinger Website BuilderVerifiedPaid · from $1.99/mo

    A drag-and-drop website builder from Hostinger with built-in AI tools for small businesses and creators.

    Also does:Improving SEOWriting marketing copy

    Web

  10. 10

    Predis.aiVerifiedFree trial · from $19/mo

    Generates video and image ads, product videos, and UGC-style creatives for e-commerce brands and marketing teams.

    Also does:Analyzing competitorsWriting marketing copy

    Web · iOS · Android · API

  11. 11

    RytrVerifiedFree tier

    AI writing assistant for client-facing teams that drafts in your voice and tracks follow-ups.

    Also does:Writing marketing copyWriting articles and blog posts

    Browser extension

  12. 12

    AdCreative.aiVerifiedFree trial · from $39/mo

    Generates ad banners, ad text, product photos, and video ads for small marketing teams.

    Also does:Analyzing competitorsWriting marketing copy

    Web

  13. 13

    HootsuiteVerifiedFree trial · from $99/mo

    Social media management platform for scheduling posts, handling messages, and tracking performance for teams.

    Also does:Analyzing competitorsWriting marketing copy

    API

  14. 14

    ChatGPTFree tier · from $8/mo

    OpenAI's AI assistant for questions, writing, coding and research, with a free tier and paid plans for more capable models.

    Also does:Writing articles and blog posts

    Web · iOS · Android · API

  15. 15

    ClaudeFree tier · from $20/mo

    Anthropic's AI assistant with a long context window, nuanced reasoning and strong performance on writing and analysis.

    Also does:Writing articles and blog posts

    Web · iOS · Android · API

At a glance

ToolPricingFreePlatformsAPIChecked
SurferPaid · from $49/moNoAPIYesNov 4, 2026
FraseFree trial · from $39/moNoWeb, APIYesNov 4, 2026
JasperFree trial · from $59/moNoWeb, API, Browser extensionYesNov 4, 2026
AnywordFree trial · from $49/moNoWeb, API, Browser extensionYesNov 4, 2026
GrammarlyFree tier · from $12/moYesWeb, Windows, Mac, Android, iOSNoNov 3, 2026
Originality.aiFree tier · from $12.95/moYesWeb, Browser extensionYesNov 4, 2026
DurableFree tier · from $25/moYesWebNoNov 4, 2026
HubSpotFree tier · from $7/moYesWeb, iOS, AndroidYesNov 4, 2026
WinchFree trialNoMacYesNov 4, 2026
Hostinger Website BuilderPaid · from $1.99/moNoWebNoNov 4, 2026
Predis.aiFree trial · from $19/moYesWeb, iOS, Android, APIYesNov 4, 2026
RytrFree tierYesBrowser extensionYesNov 4, 2026
AdCreative.aiFree trial · from $39/moNoWebYesNov 4, 2026
HootsuiteFree trial · from $99/moNoAPIYesNov 4, 2026
ChatGPTFree tier · from $8/moYesWeb, iOS, Android, APIYes—
ClaudeFree tier · from $20/moYesWeb, iOS, Android, APIYes—

Common questions

What is the best alternative to Surfer?
Frase is the closest match: it also covers improving SEO, writing articles and blog posts and writing marketing copy. Jasper and Anyword come next. Alternatives are ordered by how many of Surfer's tasks they share, then by how popular they are.
Is there a free alternative to Surfer?
Yes. Grammarly, Originality.ai and Durable can be used for free. Grammarly has a free plan, and paid plans start at $12 per month.
What is the cheapest alternative to Surfer?
Among paid plans, Hostinger Website Builder starts lowest at $1.99 per month, against $49 for Surfer.
Which Surfer alternatives have a mobile app?
Grammarly, HubSpot and Predis.ai have an iPhone or Android app.